How Advisors Need To Set Goals

Hi everyone! Welcome to The Magellan Network Show and welcome to 2024. Last week, I shared 21 strategies for a great start to this new year. For the next couple of weeks, we’ll unpack some of these strategies and provide details and action items that will help you deploy them.

In today's episode, I will talk about how to set goals. While it may seem basic, it's surprising how many advisors still struggle with this fundamental aspect. The common pitfall lies in adopting a rigid, linear approach, which leads to misconceptions about effective goal-setting.

I also talked about the following:
(04:26) Two fatal flaws that advisors make when it comes to goal-setting
(11:49) Why having a pass/fail goal does not serve advisors
(19:26) Why most advisors sell themselves short
(20:36) How advisors need to set their goals
(21:01) Why I hate the term “net new assets”

The Magellan Academy & Network

The rules and tools for success in the financial services industry are about to change radically.

I have spent over 25 years coaching only financial advisors. In that time, I have personally conducted over 50,000 individual coaching sessions. I have built a profound knowledge base of what it takes to achieve lifelong success in business and life. In my career, I have transformed 1,000’s of advisors (below are video and written testimonials by many of them).

Many of you probably paid thousands of dollars to various coaching programs with very mixed results. Most coaching programs are just that. A pre-planned process that is “cookie cutter”. Where they have salespeople having to “sell” you on their program and results. In most cases, it’s about the coach, their ego, and their money. They base their program on “practice management” or “marketing”. They make you more intelligent. What they all fail to do is help you make that “mindset” shift that must happen for you to realize your dreams and vision.

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Your Bottom Line:
Here is the deal. I am not going to ask you for a credit card. Like I said before, coaching is personality driven. You might not like my style or tactics. So with that in mind here is my offer to you. Complete the short form below. You will receive an email with detailed instructions on how to join the network for the next 14-days. I personally approve each submission so this might take a few hours or a day at the most. I will not ask for compensation of any kind during that 14-days.

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